Meet Reut Schwartz-Hebron
One Method. Different Applications.
I grew up in Israel, began my career as a military officer, organizational consultant, and executive coach, and moved to the United States in 2001.
When my son was identified as neurodivergent, I was told he would struggle to form meaningful social connections. I accepted that his brain worked differently. I did not accept that prediction as his future.
I started studying neuroscience in the hope of understanding how the brain learns and changes. But what started as a personal search grew into a series of collaborations with neuroscientists and the development of Advanced Applied Neuroscience (AAN).
From Personal Questions to Professional Work
For the past two decades, I have trained and certified hundreds of executive and life coaches through KCI (Key Change Institute). I have written books, developed businesses, taught Masters and PhD students, served on boards, and brought this work back to parenting and to wider audiences through a storytelling-based app, workshops, and presentations.
Across all these roles, I keep returning to the same question: How do we change patterns that have become so deeply learned that they feel like "just who we are"?
Neuroscience offers a remarkable window into how these patterns form, why they persist, how they get in our way, and what allows us to change them. What fascinates me most is the possibility that experiences which constrain us can lose their power over us, opening possibilities that once felt out of reach.
Creating opportunities to practice choice through storytelling is one of the most important AAN techniques I use. Although the practice may seem simple, storytelling is a powerful way to bring together emotion, memory, attention, and meaning, helping reshape deeply learned emotional patterns in ways that insight and awareness alone often cannot.
